Read my recent article on being a Founding Designer: verified.beehiiv.com/p/ultimate-fou…
Recently, I was designing LLM based AI products for Financial Crime, Fraud, Risk & Automation.
Passionate about building 0->1 products.
Product Design Leader with 10+ yrs of experience and have worked from Series B (Inscribe.AI) to public companies (Shopify, Bumble, Grab) in 4 continents across B2C & B2B spaces.
🎖I was awarded the prestigious UK Tier 1 Global Talent Visa
💸 Strategic angel investor
Work Experience
Designing for end-to-end Risk Intelligence platform built for risk and ops teams.
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Built clear PMF: have taken the product from 0 → 1 → 10
There was 0 web based product to demo or for customers to use for pilot process. Now, after 10 months, we are landing 6 figure USD deals from big traditional banks and financial services where web app product is driving the sales -
AI tools: building co-pilots and detection tools for personalized and specific queries across Fraud + Credit
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Credit Intelligence: B2B Underwriting & cashflow insights.
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Automation/Workflow tool(s) : to increase self-serve and automation by different customers
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Founding member and lead designer in the Emerging Initiatives team to build 0-1 products.
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Later, I also managed a team of 7+ product designers working on the whole Bumble Date (core product) product including:
- Top of the funnel
- Chat n Date
- Gen Z - discovery & tools
- Internationalization
- Safety n Women Advocacy
Leading the Help Centre team to provide a dynamic end-to-end customer support experience for millions of customers while building Path to Profitability initiatives all across GRAB.
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Core Growth team (Built the Replatforming Tool 0 → 1)
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Core Insights team (Analytics tool for merchants)
Created driver-partners reward-based performance management system (OLA Partner Clubs)
Projects
Founding team member of the Emerging collective (0-1 products) where I led the end-to-end design and creative strategy for one-of-a-kind innovative products like Night In (bumble.com/night-in) launched in the USA, Canada, India, Australia, and New Zealand within 3 months of joining.
Giving insights to customers through transparency, better content discoverability and easy navigation.
Writing
Part 1: What are the challenges of being a founding designer?